Creating a new wave of solid traffic to your site is a great way to propel your marketing success into the stratosphere. One way in which you can do this is to be up to date with new advertising methods and the latest marketing strategies. Knowing why and how different marketing and advertising work will ensure that you are fully able to take advantage of any changes as they occur.
The use of advertising materials has evolved since the early days of the internet. In the early days the internet was static and one sided; now it is interactive and highly visual. While once the use of email newsletters provided the only means to promote a business, nowadays the internet is highly visual. Two consequences of the changes of the internet are the emergence of interactive social media alongside the many banners, pop-up ads, url ads and numerous other advertisements that can interrupt the flow of your web browsing.
There is a tendency to view these advertising pop-ups as a nuisance tantamount to spam, with the result that many browsers such as Firefox simply block the pop-up before it can even interrupt your viewing. It is for this reason that many marketers have commenced alternative means of promotion. The key has been to embrace the web 2.0, adapting marketing and promotion to the social media networks that have evolved under this web 2.0.
Video Promotion: Increasing Social Media Traffic with Videos
One of the most popular and prolific means for driving your business marketing efforts is via social media sites dedicated to video. The advantage of this form is that it is a means to attract the customer’s attention, through a memorable video that generates buzz around the product that you wish to promote. By creating curiosity in the viewer through this medium, the use of social media provides an alternative way to drive traffic to your site.
Social Media Sites
The key is to ensure that your video is unique and sparks interest for it’s attention grabbing content. The use of the internet is a means to generate a more personalized interaction with your customer these days. The main thing that marketers are seeking to do with the video medium is to spark curiosity in the viewer, both entertaining and informing at the same time. When this is achieved effectively there is the opportunity to have the video promoted by the viewers – forwarding those that they particularly like to friends.
The advantage that exists from generating a video that sparks a lot of interest is that when it is forwarded by the viewer in a sense the work is done for you. As more viewers forward the video to their friends via email and so on, then the amount of traffic that you can generate without having to physically do the driving of the promotion. This means that you can really push up the amount of traffic that you receive.
There are many people who believe that the use of video is the future of the internet. It is felt that using video is an opportunity to increase the amount of time spent on page, generate viewer feedback, increase customer loyalty and build more trust in your products and services. Many organizations are opting to include video promotions via sites such as YouTube, MySpace and Face Book. The more success that people experience from this the more this trend continues to grow.
Plan your use of video in such a way as to develop the customers’ interest and increase the likelihood that viewers will pass the video along. The adaptability of this format is a great opportunity to quickly and effectively communicate your message and drive highly targeted traffic. Adding a quality video clip to your marketing mix could be just what you need to explode your businesses web traffic.
Until the next…
Janet Garcia
